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SEA tips for starting companies with a webshop


Having a webshop is almost a must for every company today. It enables you to offer your products and services online and to increase your reach. But having an online store is not enough. You need to make sure your webshop is found by potential customers, and this is where SEA comes in handy. SEA, also known as Search Engine Advertising, is a form of online advertising where you pay for your ads to appear on search engines such as Google. The goal is to get your website to the top of the search results, making it easier for potential customers to find you.


How often do you check your SEA campaigns?

  • Every day

  • Weekly

  • Every month


But how do you apply SEA correctly and what are the best tips for starting companies with a webshop?

We asked Sila Azzouz, CEO & Founder at S&T Group. "SEA is a powerful tool to promote your webshop and reach more customers," says Sila Azzouz. "But it's important to know how to apply it correctly to get the most out of it."


Below are some tips that Sila Azzouz recommends:


1) Know who your target audience is!

"Before you start with SEA, you need to know your target audience well," says Azzouz. "Where are they located? What are they looking for? What are their interests? Having this information will help you target your advertising and make better use of your budget."



I know my target group!

  • Yes

  • No



2. Choose the right keywords

"Keywords are essential for SEA," says Sila Azzouz. "You need to choose the keywords your target audience is searching for and want to advertise on. Make sure you use keywords that are relevant to your products and services, and avoid general keywords that have a lot of competition."



Do you know your 20 most important keywords?

  • Yes

  • No



3. Create persuasive ads

"Your ads should be relevant and compelling," says Sila Azzouz. "Make sure your ads match the search query of your target audience and that they have a clear call-to-action. Also use attractive images or videos to grab attention. Be creative! Don't imitate your competitors!"


4. Optimize your landing pages

"Your landing pages should be relevant to your ads," says Sila Azzouz. "Make sure they have a clear call-to-action and that they prompt the visitor to take action. They must also load quickly and be user-friendly. So work closely with your web administrator!"


5. Test and measure your results

"SEA is an ongoing process," says Sila Azzouz. "You need to continuously measure your results and optimize your ads and landing pages based on the data. This will help you improve your ROI and your SEA.




In addition to the correct application of SEA, the content of your advertisements and website is also important for the success of your campaign. Every detail can change a large percentage of the CTA and therefore have a huge impact on sales. That is why S&T Group offers a total package of SEA services and content creation, to strengthen your online presence and really grow your webshop.


So don't just follow Sila Azzouz's tips to get the most out of your SEA campaign, but also contact S&T Group for support and advice. Our experts are ready to help you achieve your online marketing goals.

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