S&T Group assists local businesses.

S&T Group is organizing a marketing training session in early March for local businesses in Lede and the surrounding area.

Thanks to this training, participants will learn the fundamentals of marketing. Additionally, they will receive valuable tips used by large companies that are also applicable to SMEs and freelancers. It's the perfect opportunity to network with local businesses and boost your own.

Stimulating local trade

It’s becoming increasingly clear that local physical stores are not performing as well as they used to. Some are not keeping up with digital transformation, while others fail to adapt their communication or products to meet the local needs of customers. S&T Group believes that these local businesses still have great potential in the marketplace.

"Local merchants are no longer keeping up with the latest trends, and their way of doing business no longer meets the needs of consumer behavior." Sila Azzouz, Marketing Communicatie & Business Development Expert

Local merchants still offer significant advantages over online competitors or chain stores in cities: the shopping experience, personalized service, the quality of carefully selected products by passionate merchants, local products, and more.

Thanks to the training provided by S&T Group, local businesses can revitalize their operations. The training is aimed at local entrepreneurs from Lede and the surrounding areas, but it is also ideal for students or young marketers who want to master the fundamentals of marketing. During the course, participants will gain practical insights and strategies that they can immediately apply to their own business or future careers. From understanding customer needs to effectively using digital marketing tools, the course equips participants with the right tools to navigate and succeed in the local market. S&T Group helps local entrepreneurs and professionals not only expand their knowledge but also achieve sustainable growth and success in an ever-evolving market.